Case study · E-commerce store
Pakistan Gems: a mobile-first store for natural gemstones
Pakistan Gems is an online store for certified natural gemstones and jewellery sourced from Swat, Hunza and Balochistan. I built the website, with collections that help customers find a stone by the way they actually think about it.
- Project
- Pakistan Gems
- Type
- E-commerce store
- Built with
- WordPress, Elementor
The brief
People shop for gemstones in different ways. Some know the stone they want. Others are looking for their birthstone or a stone for their zodiac sign. A plain list of products makes all of them work harder than they should.
Most of these shoppers are on their phones, so the store has to feel natural on a small screen.
What I built
- Collections organised three ways: by stone, by birthstone and by zodiac sign, so shoppers can start from whichever idea they have.
- Gemstone finder tools that help customers narrow a large catalogue down to a short list.
- Product and collection pages designed for browsing on a phone first, then scaled up for larger screens.
- A site that the owner's team can manage, built on WordPress and Elementor.
What I paid attention to
- Gemstones are bought on trust and detail, so product pages need photos and information that have room to breathe.
- Finder tools and collections reduce the number of steps between arriving and seeing something relevant.
- Fast, light pages matter for a shop where image-heavy product pages could easily become slow.
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