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Case study · Marketplace · 2024

ReachBranker: a website for a guest-posting marketplace

ReachBranker is a UK guest-posting marketplace that connects brands with real publishers, alongside fully managed link-building and content services. I built the website, including the marketplace pages and the landing pages for each service.

Screenshot of the ReachBranker website
Project
ReachBranker
Type
Marketplace
Built with
WordPress, Elementor, SEO
Live site
reachbranker.co.uk (opens in a new tab)

The brief

The business offers both a self-service marketplace and managed services, so the site needs to guide two kinds of visitors without confusing either.

Service pages have to rank and explain, which means clean structure and clear copy, not just a good-looking design.

What I built

  • A marketplace interface with campaign filtering, so visitors can narrow options to what fits their needs.
  • Dedicated landing pages for each service, each with its own focus and a clear call to action.
  • A clear top-level structure that separates the marketplace from the managed services.
  • Pages structured with clear headings and titles so search engines can understand each service.

What I paid attention to

  • Visitors arrive with a goal, such as "buy a link" or "get a campaign managed", so the home page routes them quickly to the right path.
  • Each landing page answers one question and ends with one action, which keeps pages focused.
  • Built on WordPress and Elementor, so the team can keep content up to date without a developer.

Need something similar?

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